Founded in 1988, Putnam Associates is a strategy consulting firm headquartered in Burlington, MA, serving the pharmaceutical, biotechnology, diagnostics, and medical device industries globally. Putnam Associates' clients include 9 of the top 20 and 4 of the top 5 global pharmaceutical industry leaders, as well as 3 of the 5 most successful biotechnology companies. The firm's services comprise: product and franchise strategy (positioning, segmentation and customer promotion); licensing and alliance management; lifecycle planning; and pricing, reimbursement and contracting.
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